Making a brand film can be one of the most fun video jobs you can work on, there's a large amount of creativity you can have and the possibilities can be endless. They can range from boring corporate films to some of the most captivating and emotional pieces you can watch. So needless to say, I really enjoy the challenge of creating a brand film.
There are definitely a lot of challenges though, for example, they are generally with smaller start ups which basically means low budget and the client can often have a strong idea of where they want the film to go as it is representing their identity (Fair enough!).
So figuring out these obstacles and working closely with the client is crucial if you want to make something worth while.